Hello! I’m an AI Product Design & UX Lead who excels at managing stakeholders high expectations with business ROI, by combining strategic thinking with a deep understanding of technology and cross-platform storytelling that excites clients, develops brands and emotionally engages audiences.


Anglo-Gulf Trade Bank (AGTB), August Media, Barclays, Candyspace, Cognism, CHI & Partners, Condé Nast, Dentsu Aegis Network, GQ, ITV, La Prairie, LIDA, LiveArea PFS, Natwest, Net-a-Porter, Ogilvy & Mather, Pebble, Photon, Pret A Manger, Prophet, Publicis Sapient, R/GA, RBS, RKCR/Y&R, SH24, Siemens, Spring Studios, Sunshine, Stratajet, The Times, TBWA\London, Tom Ford, Unilever, Vogue, Wizzard, Wunderman

Skills set

Product Design
Discovery & Concepting, User-Centered Design, Product Strategy, Systems Thinking, User Research & Testing, Product Scoping, Information Architecture, Usability Principles, Interaction Design, Wireframing, Prototyping & Testing, Visual Design, Design Systems, UX, UI, AR, AI

Service Design
Service Blueprinting, Customer Journey Mapping, Brand Strategy, User Research & Analysis, Stakeholder Collaboration, Design Thinking, Process Improvement, Cross-Functional Teamwork, Data Analysis, Project Management, Storytelling & Visualization, Service Innovation, Workshop Facilitation, Communication & Presentation

Mobile-first, responsive design, web apps, apps (iOS/Android), AR, video/animation, art direction, accessibility, inclusivity, HTML5/CSS3, top level understanding of AI/ML

Figma, Sketch, Adobe Photoshop, Indesign, Illustrator, After Effects, Dreamweaver, XD; Framer X, InVision, Miro, Notion, Webflow, Zeplin, ChatGPT, Midjourney

Awards & Honours

• Creative Industry Influencer of the Year 2020 | YunoJuno Finalist
• Freelancer Awards 2020 | YunoJuno Finalist
• 20th Banking Technology Awards 2019| Best Use of Emerging or Innovative Technology - Finalist
•  20th Banking Technology Awards 2019| Best Digital Initiative - Highly Commended & Finalist
• SXSW 2019 Design Mentor
• Campaign Magazine ‘Upcoming Future Creative Leaders’ 2018
• BIMA Awards 2017 Shadow Judge |Technology
• Creativepool Annual 2017 | Newcomer of the year Judge
• The Drum Creative OOH Awards 2016| Grand Prix Winner
• The Drum Creative OOH Awards 2016| Digital Advert Winner
• Creativepool Annual 2016 | Direct Mail Shortlist - Ikea Family Campaign
• Lovie Awards 2014 - Bronze Award Winner | Web Lifestyle - Ikea Family Live
• Lovie Awards 2014 - People’s Lovie Award winner | Web - Lifestyle


Women In Design App founder
Hexagon UK


InVision Design Leadership Forum
WIN: Women in Innovation
Women Talk Design
Women in Design App