Ana Nicolau . Trustpilot Preview

I was brought on board at Trustpilot to help B2B paid users transition into newly restructured subscription plans while reducing user journeys friction during the migration process.

The new subscription plans introduced one key element: limited number of seats per plan which meant educating paying subscribers about their new user allowances and updating the User Account Management screen UX.

I had full ownership of the B2B product stream and worked closely with designers across other product streams to help maintain design system and product UX integrity between the B2C and B2B platforms.

Trustpilot began retiring its current line-up of subscription plans and pricing whilst launching new plans available for sale immediately.

The goal was to help transition existing paying customers into the new subscription plan structure while simultaneously onboarding new customers straightaway.

This structural transition meant a 12 months grace period for existing customers until they hit their yearly subscription plan renewal date–the time when their contract would be renegotiated and have them onboarded to a higher or lesser plan depending on their needs.

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Ana is a great product design contractor. She is very knowledgeable about the B2B space and a great problem solver. She is happy to work with lots of constraints and requirements, making pragmatic calls when necessary. Any team is lucky to have her expertise.

Sandra G.

Director of Product Design @ Trustpilot

Ana's work is not only technically proficient but also incredibly innovative. She has a unique ability to turn complex ideas into intuitive and visually appealing designs that captivate users. Her contributions were invaluable, consistently exceeding expectations.

Neel G.

Head of Engineering @ Pret-A-Manger / Photon

Ana consistently demonstrated a deep understanding of the customer’s needs and was always able to translate those insights into effective design solutions. Her approach to design is rooted in a clear understanding of problem spaces, ensuring that every design decision is not only intuitive but also aligns with both business goals and user satisfaction.

Jamie B.

Product Manager @ The Instant Group

Ana had a great impact on a very important new product we were developing. She has helped us think holistically about the whole product with her structured approach and communicated clearly to involve the different team members & stakeholders. She also ramped up quickly and helped us elevate our design practice by listening actively and contributing where needed.

Baptiste P.

Head of Product Development @ Cognism

Thanks to her, we were able to focus on researching and analyzing certain aspects of our product and quickly visualize the complexity we have built over the years. This has been the fundamental basis for our further discussions and exploration of new ways to deliver value to our users faster. I can only recommend working with her on both a professional and personal level.

Mihael S.

Senior Product Manager @ Bitmovin

Ana balances a drive for results with her robust sense of aesthetic value. Her keen eye for detail and technical knowledge would be an asset to any business. Her pragmatism and ability to manage complex and demanding stakeholders impressed me more than once.

Michael M.

Head of Customer Value @ The Times

Ana did an absolutely phenomenal job at working with many cross-functional teams to make massive pieces of nerve-racking deliveries go-live. It is rare to come across someone as sincere, committed, knowledgeable & experienced as Ana and it has been an absolute honor to have gotten the opportunity to collaborate with her. Ana is exceptional - an absolute rockstar!

Anjali S.

Delivery Manager @ Pret-A-Manger / Photon

From day one, Ana brought a unique blend of creativity, strategic thinking, and a user-centered mindset that had a real impact on our projects. Ana was always thoughtful, proactive, and incredibly easy to work with. She consistently pushed for the best experience, while remaining laser-focussed on delivering business value.

Suneer S.

Director of User Experience @ The Instant Group

Ana has a drive for delivering quality user experiences. I had the pleasure of witnessing this first hand on a 3D project that pushed the boundaries of conventional user journeys and design. I would recommend her as her abilities to bring ideas to life and add business value are second to none.

Hartley R.

Senior Software Engineer @ Dentsu Aegis Network

Trustpilot

Trustpilot is a well known online review platform where consumers review product and service experiences, with the goal of promoting transparency and trust for businesses.

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